Free & Easy Policies

PRIVACY POLICY

What information does the Company collect about you and how is it collected?

• We may allow you to use some of the Services without asking for/collecting any personal information, while for some other Services, personal information is required.

• We may also collect ‘Non-Personal Information’ (i.e., information that cannot be used to identify you). Non-Personal Information includes information like the activities that you have done on MSP.

• In order to access certain features and benefits on our Services, you may need to submit ‘Personally Identifiable Information’ i.e., information that can be used to identify you such as your name, email address, contact number, your PAN among other things; and/or information about your internet connection, the equipment you use to access our Services and your usage details. Inaccurate information may affect your ability to use the Services, the information you receive when using the Services, and our ability to contact you. For example, your email address and contact number should be kept valid because these may be the primary channels through which we communicate with you. You are responsible for ensuring the accuracy of the Personally Identifiable Information you submit to the Company.

• We may collect your information in the following ways:

• Directly from you

▪ Your full name, phone number, email ID, address, pin code, password and other information you may provide with your account or when you make purchases. You may optionally provide us with this information through third-party sign-in services such as Facebook and Google. In such cases, we fetch and store whatever information is made available to us by you through these sign-in services.

▪ Information you provide through our Services, including your ratings, reviews (including images and videos), ordering details and history, contact information of people you ship the products to, delivery address.

• Automatically, with or without your consent, including but not limited to the following:

▪ We may automatically collect certain information about your computer, Internet connection and mobile device, including your IP address, operating systems, platforms, browser type, other browsing information (connection, speed, connection type etc.), device type, device's unique device identifier, mobile network information that you use to access the Services, and about your use of the Services, even if you use the Services without registering or logging in.

▪ Details of your use of our Services, including traffic information, location information, logs and other communication information and the resources that you access and use on or through our Services.

▪ Our Services also may access metainformation and other information associated with other files stored on your mobile device. This may include, for example, photographs, audio and video clips, personal contacts and address book information, as permitted by you.

▪ The URL of the last web page you visited before visiting our websites.

▪ Information about your activity on the Services, such as your search queries, search results selected, number of clicks, pages viewed and the order of those pages, how long you visited our Services, the date and time you used the Services, error logs, and other similar information.

▪ For mobile application users, the online or offline status of your application.

▪ If you use the Company’s application, the Company may collect information about the presence and/ or absence and/ or details pertaining to other applications on your mobile phone. The applications we gather information for, may vary across categories including, without limitation, shopping, fashion, food and travel. This will help us understand you and your preferences better and enable the Company to provide you with a personalized experience. We may collect, process and store your user ID associated with any social media account (such as your Facebook and Google account) that you use to sign into the Services or connect with or use with the Services. Please see your social media provider's privacy policy and help center for more information about how they share information when you choose to connect your account.

• Information from Other Sources

▪ Updated delivery and address information from our courier partners.

▪ Account information or purchase information and page-view information from some merchants for which we provide technical, fulfillment or other services.

▪ Information about your interactions with products and services offered by our affiliates.

• Cookies

▪ Cookies are alphanumeric identifiers with a small amount of information that is stored on the user’s device hard-drive containing information about the user, commonly used as an anonymous unique identifier.

▪ We may offer certain features only through ‘cookies’ and may also collect information about you using these cookies.

▪ Please note, a cookie in no way gives the Company access to your device.

▪ Please note that most web browsers are set to accept cookies by default. Why does the Company save your personal information and how is it used?

• To handle your orders - deliver products and services, communicate with you about orders, products and services, new products, and promotional offers.

• To provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Services.

• To recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with the Services. We may also share your preferences or the Services availed by you with your network followers on the Company for marketing and other promotional activities of our Services.

• In certain cases, we collect and use your personal information to comply with the laws.

• To communicate with you in relation to the Services via different channels (e.g., by phone, e-mail).

• To prevent and detect fraud and abuse in order to protect the security of our users, the Company, and others.

• To carry out the Company's obligations and enforcing rights arising from any contracts entered into between you and the Company such as Platinum Membership.

• To conduct research following internal review protocols to ensure the balancing of privacy and to use anonymized information for research. Use for internal purposes such as auditing. understand our users (what they do on our Services, what features they like, how they use them, etc.), improve the content and features of our Services (such as by personalizing content to your interests), process and complete your transactions, and make special offers.

• To fulfil any other purpose for which you provide us the information and/or for any other purpose with your consent.

What happens to your information with the Company if you close your account?

• A user can close an account by contacting our customer support team (phone/email).

• In such cases, we retain your personal information in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law.

• We may retain information about you for the purposes authorized under this Privacy Policy unless prohibited by law. Thereafter, we will either delete your personal information or de-identify it so that it is anonymous and not attributed to your identity.

• We may archive information to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations.

• We may also continue to retain your information in anonymised form for analytical and research purposes, as mentioned in the next section. Where does this policy apply?

• This policy applies only to the information that we collect through the Services in email, text and other electronic communications sent through or in connection with the Services.

• This Policy does not apply to any information that you provide to, or that is collected by, any thirdparty, that you use in connection with the Services. The Company encourages you to consult directly with such third-parties about their information security and privacy practices.

• We may anonymize and/or de-identify information collected from you through the Services or via other means, including via the use of third-party web analytic tools.

• As a result, our use and disclosure of aggregated and/or de-identified information is not restricted by this Privacy Policy, and it may be used and disclosed to others without limitation. Can the Company revise this policy and what are the terms of revision?

• The Company reserves the right to amend this Privacy Policy from time to time to reflect changes in the law, our information collection and use practices, the features of our services, or advances in technology.

• Please check this page periodically for changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is used.

• Your continued use of the Services after amendments to this Privacy Policy will be deemed as your acceptance of those amendments. Grievance Officer In accordance with Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures And Sensitive Personal information) Rules, 2011, the name and contact details of the Grievance Officer are provided below:

• Name - Mr. Parwinder Singh

• Head of My Shop Prime

• Website - www.myshoprime.in

• Email id - care@myshoprime.in